Tourist Card. For April 2022, 50% discount, at all paid attraction points involved.

Territorial marketing and branding are practically synonymous. Calling for Tourist to come and visit seems the Objective. But it is a very good question how one goes about promoting a land called Tuscia or “territory of San Pietro”, when for the last thousand years of history the inhabitants had to be  always on the lookout for dangerous stringeres. This expression, perhaps colorful, describes the attitude of those who are at least suspicious of the person just met whether he or she is a  “foreigner” or only lives 7 kilometers away. The profound truth is that there is no people more affectionate and ready for an outstretched hand than the descendants of the Etruscans. The attitude described above is only a defense that collapses as soon as the newcomer smiles. Immediately we are all ready to open our house and invite you to share a meal.

With this attitude, territorial promotion is certainly complicated but at the same time can be very easy.

With the Tourist Card, Tuscia in Fiore uses an alternative approach aimed at enhancing everyone’s characteristics. Starting from the “village in bloom” the guest askes: “where can I take advantage of this card?” He or she goes to the discovery of Tuscia, attracted by the 2X1. The probability of extending the stay increases dramatically and he or she is not a stranger anymore. He or she can always day :” someone suggested to come here”. It does not necessarily stop where the Tourist Card is acceptd but goes to other destinations in a land that perhaps suffers from a problem of abundance. The Guest hai become one of us. We are building a dense network of connections with the other monumental wonders of Tuscia. The list will be printed on the back of the Card which will be given to guests upon paertecipation in activities such as “walking and planting”.

See Nature and walks.